Seoul Named World's Favorite City for Global Gen Z for Five Consecutive Years

Seoul has been recognized as the world's favorite city for global Gen Z for the fifth consecutive year, according to the '2026 The Trazees' list released by the American travel publication 'Trazy Travel'. This remarkable achievement makes Seoul the first city ever to secure the top spot for half a decade. In recognition of this sustained popularity, Seoul has also been awarded the special 'Quint Status' and has been inducted into the Hall of Fame.

The ranking is determined by online votes from business travelers aged 25-40, who have an average annual income of approximately $210,000. Following Seoul in this year's rankings are Dublin, Ireland; Hong Kong; London, UK; and Athens, Greece, placing second through fifth, respectively.

Seoul's tourism officials attribute the city's enduring appeal to the growing trend of experiential tourism. Visitors are increasingly seeking to immerse themselves in local life, and Seoul offers a diverse range of activities. The city's efficient public transportation system allows tourists to easily access a variety of attractions, including shopping districts, culinary hotspots, performance venues, and even hiking trails, all within a single urban environment.

Data indicates a shift in tourist behavior, with visitors exploring beyond traditional sites like Myeongdong and the palaces. Areas such as traditional markets, cultural spaces, local commercial districts, and mountains are seeing increased interest. For instance, visits to Dongdaemun Design Plaza rose by 12.1% last year, while Achasan mountain saw an 11.8% increase. Hongdae and Naksan Park experienced growth of 10.5%, and Gwangjang Market and Gwanaksan mountain saw increases of 10.4% and 10.0%, respectively.

Foreign tourists are engaging with Seoul's cultural offerings through K-fashion and K-beauty experiences at pop-up stores and cultural complexes in Seongsu-dong, enjoying K-food at Gwangjang Market, vintage shopping in Dongmyo, and exploring the trendy 'Hipjiro' alleyways in Euljiro. Furthermore, the accessibility of urban mountains like Gwanaksan via public transport allows for combined hiking and sightseeing experiences.

In response to this recognition, the Seoul Metropolitan Government and the Seoul Tourism Organization plan to expand experiential tourism content, integrating food, shopping, and nature. Officials express commitment to further enhancing Seoul's global standing as a tourist destination through its unique offerings.